Cristiano Ronaldo’s Major Investment in UFL: A New Chapter in Football Gaming

CUBOPRO
Jun 18, 2024
2 min read

In December 2023, football icon Cristiano Ronaldo made headlines by joining a group of investors and committing more than $40 million to the development of UFL, a new free-to-play football video game. This innovative game, developed by Strikerz Inc., a brand owned by XTEN Limited, an international gaming company founded in 2016, has recently completed its trial play on 8-9 June 2024.

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Cristiano Ronaldo invested more than $40 million to the development of UFL, a new free-to-play football video game.

Ronaldo, one of the most successful footballers in the world, with a career spanning Manchester United, Real Madrid, Juventus, and currently Al-Nassr FC in the Saudi Pro League, is not just a financial contributor. He will also play a crucial role in shaping the game’s development. Ronaldo’s involvement marks a significant milestone for the team, uniting an exciting new project with one of the world’s biggest stars.

“I’m thrilled to be a part of this project as UFL can become the new breed in football gaming,” Ronaldo said. His enthusiasm is shared by Eugene Nashilov, CEO of Strikerz Inc., who stated, “Having Cristiano Ronaldo join us as a partner and investor is a significant step forward and an endorsement of our vision to create the world’s leading game for football fans.”

UFL aims to set a new standard for immersive football gaming. It promises a ‘fair-to-play’ experience, emphasizing a skill-first approach with zero pay-to-win options. The game rewards tactical knowledge and gaming ability, enabling players to build their club from the ground up and rise to be champions.

The game had a closed testing phase in the autumn of 2023, and although the official release date is yet to be announced, the game will be available for free with new features and updates added regularly, with no mandatory payments or yearly fees. Upon release, the game will be available across the PlayStation 5 and Xbox Series X and S consoles.

Ronaldo’s investment in UFL is a testament to his belief in the game’s potential to revolutionize the football gaming market. With his involvement, UFL is poised to offer an unprecedented gaming experience that unifies rich gameplay with continuous progress and a fair approach. This venture represents a significant opportunity for a new approach to football gaming that combines outstanding gameplay and an interactive experience for fans worldwide.