About us
The global sports industry is undergoing major change.
Below the top elite level, most clubs, federations, and emerging sports businesses have traditionally operated with a lack of transparency, fragmented governance, and limited professional management. These organizations hold significant untapped commercial value, but they are poorly equipped to attract or secure investment and strong partnerships.
CUBOPRO was founded to change that. We restructure sports businesses from the ground up. We introduce professional operating frameworks, transparent financial governance, and data-driven methods that transform under-managed sports assets into professional, sustainable, and investment-ready organizations capable of competing on the global stage.
Our Expertise
Our Philosophy
Challenges in sports below the elite tier are structural: commercial underdevelopment, governance gaps, financial opacity, and operational fragmentation. We bring together deep expertise across strategy, operations, technology, legal, immigration, finance, and risk, delivering connected, institutional-grade solutions these organizations have never had access to.
Traditional consultancy moves too slowly and stays too far from execution. CUBOPRO is AI-first, AI-native, and lean. We deploy AI capabilities where they create real advantage, work agile, and stay close to implementation. Strategy only matters when it produces measurable change. We make sure it does.
Our Commitment To Results
Our Experience
We measure success by what changes inside your organization: stronger governance, faster decisions, higher commercial revenue, cleaner financial structures, and investment readiness. Our engagement ends when the transformation is real and the internal capability to sustain it is in place.
Since 2021, we have partnered with sports organizations different sports, operating across multiple continents and tiers. Our conviction is clear: the sports industry's biggest value opportunity lies not at the top, but in the vast middle tier that has never been properly served. CUBOPRO exists to serve them and define excellence in sports management, governance, and commercial scaling at every level.
Alessio Santosuosso
Co-Founder & CEO - Sports Business
Alessio is a passionate sports business expert with over 10 years of international experience as a strategic advisor in sports management, business development, and legal affairs.
With a strong track record spanning Europe, China, and the GCC, he has worked across the full spectrum of the sports industry — from club and league operations to commercial growth and partnerships. Obsessed with both on-field performance and off-field business growth, Alessio brings a unique blend of deep industry knowledge, legal expertise, and a results-driven mindset that helps organizations scale sustainably in competitive global markets.
Mail: alessio@cubopro.com
Phone: +31 6 43 54 16 31
Giulia Carnevale
Co-Founder & External Advisor – Strategy, Finance & Investments
Giulia is an eclectic strategic advisor specializing in M&A, VC, corporate strategy, and complex transactions.
With extensive experience in tier-1 international firms and global corporations, she has advised on high-stakes deals and strategic initiatives across multiple jurisdictions. A marathoner by passion, Giulia brings exceptional discipline, analytical rigor, and resilience to her work — combining sharp strategic thinking with strong transactional expertise.
One prominent North American investor described her as “a spitfire”, perfectly capturing her energy, determination, and fierce drive in high-pressure situations. Her eclectic approach allows her to connect different worlds and deliver creative, multidisciplinary solutions. She is a key asset for navigating complex negotiations and driving impactful growth strategies.
Mail: giulia@cubopro.com
Phone: +31 6 43 54 16 31